The Best Global Brands report is coming
up since 2000, the previous brand which was at the top most position was
Coca-Cola which now fell to number 3. For the first time in its 13-year
history, Best Global Brands have a new leader of its annual study of
the most valuable brand names, which is Apple.
Not only has Apple
replaced Coca-Cola as first among the 100 most valuable brands based on
criteria that include financial performance as well. Apple came over
Coca-Cola, which had led the study since it began in 2000, with a brand
value Interbrand assessed at $98.3 billion. However, Google came in at second place with a brand value of $93.3 billion, ahead of the soft drink maker’s $79.2 billion value.
