Sony on Tuesday announced a few big new cameras and a handful of e-mount lenses.
Among the more wallet-friendly territory
is the RX10, a slick new camera that comes equipped with a 1.0-type,
20.2 effective megapixel back-illuminated CMOS sensor, 24-200mm f2.8
Carl Zeiss Vario Sonnar T zoom lens, and a BIONZ X processing engine
along with an advanced AT system. The sensor is actually the same Sony used in the RX100 II, though the camera overall is much different from that pro-sumer point-and-shoot.
“The innovative new RX10 high-zoom camera is a natural extension to our popular RX family of products, carrying on its legacy of balancing compact size and high- performance imaging in the ultimate package,” said Patrick Huang, director of the Cyber-shot camera business at Sony Electronics. “It’s an unparalleled all-around performer that will leave enthusiasts, hobbyists and even professionals reaching for their DSLRs less and less.”
The RX10 also has a viewfinder onboard,
lock-on AF system, the ability to shoot at 10 fps, and bright 3.0-type
White Magic LCD. Other features include Full HD video shooting, flexible
controls and settings for DSLR-like flexibility, and six customizable
buttons.
Watch the video below to see the new Sony RX10 in action.
