Saturday, 12 October 2013

HTC's New Infographic Hails 'Great Trios In History', Hints At The One Max

HTC has once again created an infographic that gives a hint of an upcoming device – possibly the heavily leaked 6-inch One Max that will join the One and the One mini. This time the graphic shows several popular trios in life and also brings their current “Here’s to Change”marketing strategy into play by breaking down HTC into various acronyms: Snap, Crackle and Pop (Hearing Tasty Cereal); Three Amigos (Hip Thrust Coordination) and Destiny’s Child (Hello Top of the Charts).

The One Max is expected to be unveiled next week and rumoured to come with a 6-inch 1080p display, a 1.7Ghz quad-core processor, 2GB RAM, 16GB internal storage, UltraPixel camera with a 2MP front-facing camera, running Android OS 4.3 with Sense 5.5. The One Max is also rumoured to include a finger-print sensor.

The company did something similar ahead of the launch of the HTC One Mini, offering up an infographic on little things that made a big impact.

Facing declining sales and increased competition, HTC has been trying to step up its marketing game, recently debuting an ad campaign starring Robert Downey Jr.

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